Lemme guess…you’ve been applying for sponsored campaigns but you’re not getting approved. I know, it sucks – I’ve been there myself, more times than I care to remember.
After a while, not hearing back from sponsors can make you start to wonder whether this blogging thing is worth it. But I’m sure you know by now monetizing a blog takes time. It doesn’t happen overnight as those fly-by-night-only-after-your-money bloggers make it seem. Don’t believe the hype – like I did.
I remember the first year I started blogging. I made a lot of mistakes. To begin with I was following the wrong bloggers. There was no guidance. All I got was “become an affiliate marketer and post ads.” They didn’t tell me about the importance of choosing the right products or show me how to promote them.
Then it was “if you want to make money, apply here, here and here.” They left out the part where I had to establish my blog and build content. So I applied every chance I got and nothing but I wasn’t going to let the rejections get to me. Okay so I cried a couple times out of pure frustration but after I wiped my tears it was time to get to work.
My first order of business was to connect with bloggers who weren’t in it for the money but to help and inspire others. They showed me exactly how to establish my blog so that it gets the attention of influencers and brands and now I’m going to pass on what I learned to you.
If you’ve been submitting your blog for sponsored campaigns but you haven’t been approved, it could be some of the same reasons why it happened to me.
Before you apply for another sponsored campaign, below are five reasons why your blog might be overlooked for sponsored campaigns and a solution to help you fix it.
Reason #1 – Your blog is too new
If you’re blog is relatively new, give it some time before applying for sponsored campaigns.
Instead, get your blog ready. Build your content, start growing your community, promote your content to drive traffic to your blog and connect with other bloggers.
Reason #2 – Your blog isn’t getting much traffic
Sponsors want their products to reach a large audience so they look for bloggers whose blog has an acceptable amount of traffic. The reason why I say ‘an acceptable amount’ is because each sponsor has different requirements.
There are some ways you can drive traffic to your blog and increase your numbers. Here are some solutions that can work.
A sure fire way to drive traffic to your blog is to comment on other blogger’s content. Part of your blogging plan should include a daily blog hop. By that I mean making a list of bloggers to visit, read their content, leave a thoughtful comment (not one-liners) and share their post.
Pick a number that works for you. My personal goal is to visit 7 to 10 blogs a day. If I get to visit them all, I see a spike in traffic. On the flip side, when I don’t it hurts my traffic.
You can also drive traffic to your blog by scheduling your blog posts throughout the day.
If you’re a mama chasing after little ones or you work another job – being in front of your computer all day to promote your content can be hard to do. Not to mention unhealthy.
Thankfully there are tools to schedule your content around the clock. My all-time favorites are Hootsuite and Tailwind.
I use Hootsuite to promote content on Facebook and Twitter. You can also schedule content on Google+ and LinkedIn. Their auto schedule feature posts your content at the best times so that even when we’re not online, we still have an online presence. I can go on about Hootsuite but you can read more about it in a post I wrote about its features called Why Hootsuite Pro is My Favorite Social Media Management Tool.
To sign up for a free 30 day trial of Hootsuite Pro, click here*.
I’m also digging Tailwind for scheduling content on Pinterest and Instagram. Like Hootsuite, you can schedule your pins on multiple boards based on when your followers are most engaged.
I’m still new to Tailwind but I like what I’m seeing so far. Here’s a look at my latest stats.
If you’d like to try Tailwind, click here* to sign up for a free trial.
For WordPress users, use the plugin Revive Old Post* to share older posts on social media. Not only does it keep your older posts in circulation but you can some traffic from it, too.Life is 10% what happens to you and 90% how you react. Charles R. Swindoll #quoteClick To Tweet
There are no rules for how often to share your content still, be careful not to overshare your blog posts. The best way to schedule your content is by looking at your analytics report for your social media pages to figure the best time of the day to promote your content.
Once you’ve figured that out, make a plan for how often to share your blog post. Here’s what I mean.
On the days I’m promoting my content, I post every other hour on Twitter and every two to three hours on Facebook. In between I’m sharing my favorite blogger’s content – every 30 minutes on Twitter and every hour on Facebook.
Here’s my golden rule: If I’m not promoting other blogger’s content, I do not promote my own.
My blog schedule has gone through a lot of adjustments this past year due to my mom being ill. There are times I won’t be able to be online because I have to take mom to a doctor’s appointment or I’m taking care of her.
But when I’m not online I make sure to keep my Triberr queue loaded with scheduled content so as to keep an online presence on social media. I’ll tell you more about Triberr in a bit.
Between Triberr and the Revive Old Post plugin I have a balance of my content and the content of my favorite bloggers posting throughout the day.
On last thing, if you’re going to use more than one app to promote your content, be sure their schedules don’t clash. I’ve had this happen before and had content posted at the same time.
Reason #3 – Pageviews is too low
There could be a number of reasons why your pageviews is low. It could be the layout of your blog, your blog’s load time or you content that keeps visitors from browsing other pages on your blog.
Here are some things you can do to increase your pageviews.
Link relevant older blog posts to your new posts. As you create new content insert older blog posts by linking them to keywords specific to your blog post.
Use a ‘related post’ plugin. Jetpack* has a related post feature that displays a row of blog post related after each post. Just click on ‘settings’ and click on the ‘engagement’ tab. Scroll down to ‘related posts’, click the slider to activate it and you’re all set.
You can also show your most popular and recent posts on your sidebar and on the footer of your blog.
Your blog’s load time can also affect your pageviews. If a visitor is waiting on a page to load he or she might not wait around for it to do so. Check your blog’s performance to make sure pages are loading quickly.
I like to use Google’s PageSpeed tool. It tells you what is affecting your blog’s performance and provides recommendations on how to fix it.
Now when I mentioned content I wasn’t referring to your content itself. Sometimes you need to give your content some oomph. You can do that by posting your content in another format such as an infographic or video. But first, your post needs an attention-grabbing title to get them over to your blog.
Reason #4 – Not enough engagement
Sponsors like to see how you interact with fans and followers. But sponsored campaigns shouldn’t be the only reason to engage and reach out to your audience.
If you plan on promoting products or even selling your own, an engaged audience would be an asset to you because your fans can one day become your customers.
Getting your audience to start a conversation is a daily task. If your fans aren’t responding to your posts and updates, here are some ideas that can help improve engagement.
Get the chat started. Post questions on your pages. Ask fans what they’re up to, what movie they’re watching, anything to get the conversation going. Stay away from political and religious topics.
Create themes on your pages. For example, on Facebook you can have a Fun Friday there and share the latest viral video on YouTube.
Use visuals. Post memes with a funny or motivating quote, share your favorite gifs and upload a selfie and other photos every now and then.
Connect with your fans and followers on a personal level. Check in and share what’s going on in your life like a special event and keep them posted.
Share content from other bloggers or influencers in your niche.Setting goals is the first step in turning the invisible into the visible. Tony Robbins #quoteClick To Tweet
Reason #5 – Your reach is too low
Another reason why you might not be approved for sponsored campaigns is because of your reach. Just like working to drive traffic to your blog, you have to work at gaining fans and followers on social media. The more fans and followers you have, the higher your reach will be.
Here are some solutions to help you expand your reach.
One quick solution is to participate in Facebook groups. Most groups have social media follow threads to improve your reach. The way it works is, you enter your social media profiles for other members of the group to follow you and in return you follow them back.
Schedule a day or two during the week to follow other bloggers in your niche. Chances are most bloggers will follow you back.
Some other things you can do to increase your fans and followers are:
- Figure out which social media platforms your fans and followers use most.
- Make sure you have social media follow/share buttons displayed on your blog.
- Set up your profile with a description about your blog using keywords and a link back to your blog.
- Post regularly.
- Make sure the content you post is relevant to your fans and followers.
Important tip: Whatever you do, do not buy followers. You want genuine fans and followers who truly have a need for what you’re offering and who want to interact with you.
Triberr is a social media network intended to help bloggers expand their reach and connect with other bloggers to provide support and to read and share their content.
When you join Triberr you can become part of a Tribe or create your own with bloggers in the same niche. The idea is to support one another by sharing each other’s content and connect with new bloggers. Hint: Triberr can also drive traffic to your blog.
When you feel like throwing in the towel, the worst thing you can do is make any decisions when you’re in the wrong mindset. Instead, take time away from your blog to give some serious thought to what you truly want to do.
If you decide to hang up your blogging shoes, there’s nothing wrong with that – blogging isn’t for everyone. But if you feel you have something to offer, you want to help others and your gut is telling you to keep going, take a moment to review your blog, stats and all to determine what areas you need to work on.
Make a plan, connect with other bloggers and learn from them, put into play what they teach you and tweak as needed. If you stay consistent, you will start to see great things happen for your blog.
If you need any guidance, I’m here to help. Contact me to schedule a free one-hour coaching session so we can create a blogging plan together and answer any questions you have.
Over to You
How long did it take you to monetize your blog? What was your first paid gig? Tell us about it in the comments section below. If you’re a seasoned blogger, please share any advice you have for new bloggers who are struggling to monetize their blog.
If you know anyone who needs help with their blog, please share this with them.
Disclosure: *This post contains affiliate links.