There are companies like WrapMatch who pay drivers to place advertisement ads on their car. There are hundreds of applications for the hiring manager to go through so it’s safe to assume you won’t be getting called anytime soon and the waiting game begins.
The only thing to do is seek out advertisers yourself and avoid the long waiting list and membership fees. Cut out the middle man and start your own business and let advertisers to pay you for ad space on your car directly. Sounds easy right? I mean, all you have to do is meet with advertisers and pitch why they should pay your for ad space. You would think it be a piece of cake. It’s not really, but what I have to share with you today will get you off to a great starting point so let’s jump right into it.
Before I go on about finding clients and the all-important pitch, there are three important qualities one must have that are sure to help you with the aforementioned.
- You have to be comfortable talking to people in person, on the phone, or in email.
- You have to have a thick skin and know how to handle rejection.
- You have to have a go get ‘em attitude. Remember, at first clients won’t go to you; you have to go to them and build your clientele.
Suggestions For Finding Clients
You don’t have to spend a lot of money to promote yourself to land clients. Times certainly have changed since the days of sending mail inserts and passing out flyers…not that there is anything wrong with that but if you can save time and money doing other things, it is definitely worth a try.
Promote You’re In The Business Of Promoting. Place an ad on your car advertising your in the business of advertising products while you drive.
Good Ole Promotions Nothing entices a potential client than the thought of saving money and coming under budget. And that’s where good ole promotions come into play. Offering comparable rates or free month offers are a couple of things that is sure to get a phone ringing and fill up an inbox with email inquiries.
Social Media Everybody knows how beneficial social media is to a business and it can benefit you too. For example with a Facebook page, you can put images of your car, share your contact information, show off your client list, feedback, rates, and promos. Remember, not every social media network will work for you so there’s no need to sign up to every social site out there. The most popular ones besides Facebook are Twitter, Instagram, Pinterest and Google Plus.
Hit The Pavement Take it old school. Visit local businesses in your area, introduce yourself and then give them your pitch. Speaking of pitch…
Your Sales Pitch
A sales pitch is an attempt to convince an audience to buy your product or service. The best way to make sure it’s an effective one, make sure it includes the Who, What, When, Where, and Why. Let’s break it down:
Who – Tell the client a little about yourself, your skills, experience and qualifications. You know, toot your horn.
What – The what should be about the type of services your offer.
When – The when will tell a potential client when you would be visible giving their company the most exposure.
Where – This would also your chance to point out in what part of the city would you be driving and if you would be out during in times like rush hour traffic or in heavy populated areas like the mall.
Why – Why should a client do business with you? This is where you would tell them how dependable you are, how you understand the importance of promoting a business, etc.How to get advertisers to buy #adspace on your car.Click To Tweet
Now that you have the client’s attention it’s time to talk rates. Do your homework and check out the competition to see what their rates are. Remember the goal here is to win them over but you don’t want to go so low that you don’t make a profit. Also, have your rates down on paper, show ‘em you really mean business.
Sealing The Deal
Once you’ve closed the deal the final step will be to have a contract in place. This is to protect you and the client to make sure you each get what you want out of the deal. A contract should include:
- Name of the parties involved
- Dates for duration of the ad
- Details of the contract such as the time and days you agreed the ad would be exposed to the public.
- The rates that were agreed upon and how payment would be submitted
- Signatures to seal the deal.
One more thing. Since you will be using your vehicle as a business check with your state laws to see if you need to register your vehicle commercially and if you need a different type of insurane coverage.
There You Have It
Like I mentioned at the beginning of the post, it’s not going to be easy but when you think of the income potential and being your own boss, I would say the extra work is worth the effort. Wouldn’t you agree?
Over To You
When I think about it, you can use this process to sell ad space on your blog or anywhere you have space for people to promote their business.
So let’s dish. How do you think you would do if you have to get your own clients and if you had, share your experience and thoughts with us in the comments section below. Image Credt: freedigitalphotos.net/vectorolie Research Sourc: wedmd.com