When you start an online or home-based business, you have to do some serious promotion to get your business out there for the world to see. But not every business owner has a budget to spend on ads and other promotional means.
My budget was zero so I had to look for the freebies while my business took off. These are the three strategies I used to get started for free and promote my online business.
Everybody is on social media nowadays, 3.5 billion according to the latest statistics shared by Oberlo. And if you’re a business owner, it’s like a free promotional tool at your fingertips!
You should have social media pages for your business. This is where you can post about your products, answer questions from customers as well as share special promotions.
Popular social platforms like Facebook, Instagram and Pinterest have proven to be great sources to promote your business.
Set Up A Website With A Blog To Promote Your Online or Home-Based Business
When you post on social media, you are dealing with algorithms, which means there is a chance your posts won’t get seen at all.
But when you promote your business on a website, it’s a permanent place for your product or service. Customers can visit your site and not have to scroll through hundreds of posts on social media to find you.
And when you include a blog on your website, you can write content to tell readers more about your product and services.
If you’re still not sure about a blog, check out these blogging statistics shared by OptinMonster:
- Companies who blog get 97% more links to their websites.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- 77% of internet users read blogs.
- Internet users in the US spend 3X more time on blogs than they do on email.
If you don’t have a website for your business, you can set up a free site on platforms like WordPress.com.
Promote Your Online Or Home-Based Business In A Newsletter
The last recommendation I have for you to promote your business is starting a mailing list.
When someone subscribes to your mailing list, that means they have a genuine interest in your product or services. After they subscribe, all you have to do is create newsletters will make a connection, build trust and then boom, the subscriber becomes your customer!
So, to sum up, promote your online or home-based business on:
- Social media
- A website
- And a mailing list
I hope you find these tips helpful. Good luck with your business!