Bloggers work tirelessly aiming for one goal, to monetize their blog. One thing is for sure, it will not happen overnight but when you have the right plan in place and consistently work it, you can make real money blogging.
There are many ways to monetize a blog like selling ad space and creating your own product. I’ve tried both of those methods and I’ve made a little money off both. But what has worked for me is writing content as an influencer.
An influencer is a blogger who has developed a dedicated community on their blog or on social media who trusts and values their opinion. And brands love it because they know an influencer has the power so to speak – to convince a visitor to love or hate a product based on their opinion.
There are a ton of influencer networks you can sign up with to connect with brands. One of my favorites is Socialix. I signed up with Socialix last year and have had the pleasure of working with brands like Giving Assistant, AnnZoos and Fan Media.
They are constantly updating their campaigns and they make it easy for influencers to reach out to brands they feel would be a great fit for their blog.
The Socialix team provides excellent support throughout the campaign and the payout is immediate. Isn’t it awesome to get paid for your work right away instead of having to wait 30, 60 or even 90 days?
What Sponsors Are Looking For In a Blogger
I’ve had several new bloggers comment that they’ve applied for sponsored post but haven’t been accepted. Believe me when I say I’ve gone through that plenty of times when I first started blogging and I think I know the reason why you’re not getting invites either.
Are you ready for it – the reason why you’re not getting accepted into paid campaigns is because you haven’t established yourself as a professional blogger. Here’s what I mean.
The fact is, if you want to be considered for a campaign, your blog should meet these basic requirments.
Is There Engagement
Sponsors want to see if you’re engaging with your community. They want to make sure when you promote their product you’ll engage in conversations about it with your visitors and followrs. Do you reply to blog post comments? Are you encouraging conversations on your social media pages? Are you replying to comments left on your social media posts?
Does Your Blog Have Traffic
Sponsors are shelling out the big bucks for their product to be seen so they want to make sure the bloggers they partner with has a decent amount of traffic to their blog.
If you’re struggling with traffic here is a quick example of things you can do to drive traffic to your blog.
- Make sharing buttons visible on your blog
- Include tweetables in your blog posts
- Comment on other blogger’s content
- Include a call to action in your blog post asking readers to share
Previous Sponsored Posts
Sponsors want to see if you’ve done sponsored posts before. But in case you haven’t done a sponsored one way to get some experience blogging about products is to do product reviews. You won’t be paid for your content but you do get to keep the products you’re reviewing so that’s another perk.
The content should flow like any other blog post. You don’t want it to sound like you’re doing a commercial for the product you’re promoting. Instead, it should provide value to your readers and flow as if you’re having a conversation with your reader.
Here is a list of sites to sign up to do product reviews.
Recommended Reading: 5 Reasons Why You’re Not Approved For Sponsored Campaigns
Other Ways to Get Noticed
Once you’ve worked on driving traffic to your blog, you’re engaging with your community and you’ve got the content, it’s time to get your blog out there. Here are some ways to get noticed by influencer networks and brands.
Prepare a media kit to showcase your stats, brands you’ve worked with, popular posts and a mini bio. Here is a post I wrote called Promote Your Blog and Get Noticed With A Media Kit. It explains what goes in a media kit in more detail and where you can find affordable templates.
Create a “sponsored post” category. Make it visible on your blog so sponsors and influencer networks can easily find your previous work.
Recommended Reading: How To Get Noticed by Influencer Networks
Last But Not Least – And This Is Very Important
It’s important to remember when it comes to accepting a sponsored post it’s not all about the money. I know it can be very tempting to accept a campaign especially when you haven’t made any money with your blog. Don’t ruin your reputation as a blogger. There are other ways to make extra money while you wait on your blog to monetize.
Remember, when selecting a campaign, you have to take into consideration whether the product you will be promoting is relevant to your blog. And more importantly, whether the product will be beneficial to your fans and followers.
If you’d like to become an influencer on Socialix, click here to visit their website. Then click the “for influencer” button to sign up.
Over to You
I hope I was able to provide you with some helpful information. In any event, if you have any questions about connecting with sponsors or about Socialix let me know in the comments section below. I’d be more than happy to answer them for you.
If you know someone who is looking for ways to making money blogging please share this post with them!
Disclosure: Thank you Socialix for sponsoring this post.