As bloggers, part of our job is to provide awesome, valuable and relevant content for our readers. At the same time, it has to be fun and engaging so they can read it from start to finish.
Lately I’ve been showing you what it takes to blog like a boss and content always comes up as part of the all-important elements you need to build a reputation as an expert “boss” blogger in your niche.
You know that to create awesome content, it has to be in a friendly tone, provide a solution to your visitors problem or answer a question and spark engaging conversations between you and the reader either by comments left on a blog post or social media post.
So if content carries so much weight – why serve it up like it’s a scoop of vanilla ice cream?
Four Ways To Give Your Content Some Oomph
Content in plain text form with images is the most common way to get your message, tips, or whatever you want to share across to your readers. But every now and then you want to add a little pizzazz – you know, give your content some oomph to keep your visitors engaged throughout the entire blog post. So much so that they’ll keep going back to read more.
You’ve read blog posts about the importance of writing great content with some examples to demonstrate what they’re talking about – like having the right keywords, a friendly tone, subheadlines – the whole nine yards.
But what I want to talk about are the different ways to deliver your blog content – instead of plain ole text for every post.
After all, content is king and presentation is everything. I can go on with the figures of speech here but I think you get my drift. 🙂
With that being said, here are four ways to give your content some oomph instead of just publishing it in plain text. I’m going to mention a couple of my favorites – infographics and slideshare. Plus I’ll share a couple other great ways to share your content with the socialverse.
Slideshare has been around since 2006 and became part of the LinkedIn family in 2012. It has become one of the top places for professional content and with a reach of over 70 million people visiting through targeted search in over forty categories, when you upload a slideshare, your post is sure to catch fire!
And it’s really easy to use. All you need is a program like Powerpoint to create your slides and upload it to Slideshare. Check out this slideshare presentation to see how it works.
Another way to reach your visual readers is to present your in the form of an infographic. Infographics are amongst the highly shareable type of content so it’s a real traffic-driver. And it’s my favorite because you can create colorful graphics for your content.
And there are tools you can use to create infographics – regardless if you’re a beginner or advanced level.
You can create cool, eye-catching infographics with sites like Piktochart, Visme, and Venngage that offer free templates. Here’s one I did on Piktochart called The Do’s and Don’ts of Working from Home.
Or you can embed an infographic that’s already been created. You can find those on sites like Visually or Visualistan. Just remember to add supporting content. You don’t want to just embed the infographic without telling your reader what it’s about or share points from it.
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We can’t forget video. Personally, I’m still trying to conquer getting in front of the camera. I’ve done a couple of them but you can tell I was out of my comfort zone – at least that’s what it looked like to me, hehe. But if you’re comfortable getting in front of a camera, I say go for it!
After all, video is still an engaging form of visual content. It caters to your readers who prefer to hear your voice deliver content to them versus reading and the proof is in the pudding as they say.
Since March 2014, the number of people watching YouTube has increased by 40% and receives over a billion unique visitors every month. And, according to a study done by Cisco, by 2017 69% of all consumer traffic will be via video.
The Oxford Dictionaries defines Podcast as a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.
Since I’m not a user of Podcasts, I wanted to share a resource where you can find all there is to know about podcasts. I can only think of one person who can tell you about podcasting and that’s Ms. Ileane Smith of Basic Blog Tips. Ms. Ileane is the queen of podcasts.
Check out this video she did back in 2013 with Richard Cleveland about podcasting tools and promotion and how to build podcasting networks.
If you’re interested in creating a podcast and need resources you should definitely check out Ms. Ileane’s blog.
There You Have It
And there you have it. These four ways of sharing your content can definitely add some oomph to your content. And it’s not limited to new content. You can also repurose older content and bring it back to life using any of these formats.
Over to You
So tell me, are you using any of these formats as a way to share your content? What has been the most effective? Tell me about it in the comments section below and if you have anything to add to this list, I’d really love to know about that, too.
If you know anyone who could use these suggestions, please share this post with them!
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