Building a profitable niche blog is no easy feat and failing to plan before building your blog will put you in the express lane to failure. In order to build the type of blog that people love, share, and visit regularly, you must be seen as an authority in your space.
If you have ever heard the old saying “jack of all trades, master of none”, you already know why picking one niche to target is the best strategy.
With the right approach, a niche blogger has the power to build his or her audience’s knowledge in a specific area of interest while building their credibility in the space. Today we are going to explore 8 tips that can significantly increase your likelihood of starting a successful blog.
#1 Create a memorable domain name
Coming up with a memorable domain name is important because it creates brand awareness. If the topic you discuss in your blog is the same as your domain name, this reinforces your brand and makes it easier for readers to remember your site.
Do a quick search and find out what URLs are available to you or if anyone has chosen a name similar to the one you have in mind. Make sure to tie in your topic into your domain name so it is self-explanatory.
In addition, choose a name that is short and easy to type so there is less of a chance that your users will misspell it. To improve your rank on search engines, use keywords that identify your topic. Once you have chosen a domain name, register it for the maximum period.
Recommended Reading: Here’s An Exclusive “How To” Checklist for New WordPress Bloggers
#2 Conduct Market Research
Analyzing the success of other blog writers who have chosen to write in your niche is key to understanding what will work for you. Look at which competitors’ articles have received the most feedback from readers. Take note of the topics they cover and their length. Will your audience be more prone to read a lengthy article, or one that is short and to the point?
Also consider whether other sites are successful with implementing visuals to engage audiences. You can also gauge public opinion on a topic by using online surveys. It is a low cost way to understand what aspects of your topic are appealing to readers. Online companies such as KeySurvey and SurveyMonkey can prove useful.
#3 Understand Personas in the Industry
One way you can ensure you are writing content in your niche blog that gains traction online is to understand the audience you are targeting. Creating a customer persona can help you tailor your site to a specified group of people. A customer persona is an archetype that represents the traits of the main portion of your audience.
It is created based on user research and web analytics. Using the Google analytics tool, you can find out a lot about the people who are reading your blog.
You will be able to uncover their demographics, interests, and location. All of these are key in tailoring your content. In addition, conducting your own independent research by administering surveys and taking note of user comments will help in your outreach efforts.
#4 Use Google’s Related Questions Feature
Another way to drive users to your site is to utilize Google’s Related Questions Feature. You may have noticed when you type a search query into Google, a list of questions that people might ask pops up. If you click on the question, it gives you a little bit of information along with a website link.
To help promote your site, type in keywords and phrases related to your blog. You can then use the related questions to improve your SEO content by including words and phrases in them on your website or blog.
#5 Do Keyword Research
Keyword research enables you to figure out what people are actually searching for when they are on search engines. This will allow you to improve your SEO. Begin by compiling a list of blog topics relative to your niche. Then, identify phrases and words that correspond to the topics.
Make sure you have both head terms and long-tail keywords. Head terms are made up of one to three words while long tail keywords contain three or more words. In addition, check out your competitors’ sites to see how they rank keywords. You may want to move up some words in terms of importance based on competitors’ rankings.
Lastly, use Google AdWords Keyword Planner which can help you see search volume and traffic estimates for the words on the list you have compiled.
#6 Stay Engaged with your Audience By Responding to Posts
Prompting discussions on your blog and answering your audience’s questions on the topic you are covering will help you gain a loyal following. Ask questions at the end of your posts to invite readers to contribute their thoughts. This will give you the chance to learn more about your audience.
You may also be enlightened to an aspect of your topic you hadn’t touched on that is of importance to your readers. Be personal in your responses and be open to readers’ points of view as they can offer valuable information that is pertinent to your niche audience.
#7 Offer a Way for Users to Subscribe to Your Blog
A great to ensure users return to your blog is by offering a way for them to subscribe via email. Email subscription can have a big impact on the amount of traffic you receive since subscribers will get emailed whenever new content gets published.
An email list is one of the best ways to build a target audience. On the bottom of some of your best work, embed a link to your subscription page to make it easy for readers to join.
One way to gain more subscribers is to offer an incentive. Offer a free podcast, article or video that gives more information on the topic you are covering to gain readers.
Recommended Reading: Email Marketing Tips For Beginners
#8 Pay attention to the Conversation on Social Media
Social media platforms such as Facebook and Twitter are great tools to use when researching your audience. Facebook Insights and Twitter Analytics are two pages that offer you a glance at your demographics and their interests.
In addition, following hashtags that pertain to your topic will show you what people with an interest in your niche are thinking about. Listening and monitoring the conversations centered on your niche will help you generate ideas for your blog posts.
Hootsuite is a free social media listening tool that oversees sites such as Facebook, Twitter and LinkedIn. It notifies you when your blog is mentioned so you gain insight into readers’ responses. This can help you in planning future posts geared toward your audience’s interests.
Over to You
I hope you enjoyed reading this post and the tips Sarah shared here will be helpful to you when starting your own niche blog.
Got any questions? Feel free to ask away in the comments below. If you’re a seasoned blogger and have anything to add, please share away in the comments!
Sarah Saker is a business coach and freelance writer that specializes in helping SMBs setup processes for customer support and predictable growth. When not writing or coaching, Sarah can be found on her (small but growing!) family farm. Connect with Sarah on about.me for coaching or writing help.