Blogging presents a lot of opportunities for you to make money.
But if you want to monetize your blog by working as an influencer or attract marketers to pay you to post their content, you’ll have to have a decent social media following.
The worst thing you can do is buy social media followers. Now, there is no rule that says you can’t but this falls under some of the things bloggers should never, ever do.
Besides, do you really want followers who don’t care or need what you’re sharing or what you have to say?
The best way to grow your social media followers is organically. That means getting people who WANT to follow you because your brand rocks. Not because they’ve got an incentive to do so.
Here are some ways you can get more social media followers. The strategies I’m about to share with you can be used across your social media platforms. The only tailoring you might have to do is WHEN you post but I’ll go over that in a bit.
It’s going to take a little work on your part but believe me it will be totally worth it!
Let’s start with content.
The content you blog about should be relevant to your audience and fall in line with your niche. If you’re a mom blogger, moms will be looking for parenting tips. So you shouldn’t be writing about saving money – unless yours is a multi-niche blog.
Another thing about your content, you don’t want to come across as salesy. A great way to connect with your visitors is to tell a story in your blog post. I’m not talking about ‘once upon a time’ kind of stories. I’m talking about sharing your experiences – the good, the bad and the ugly.
These are the kind of posts that are likely to be shared and attract other readers who in turn can become a new follower.
Sharing other blogger’s content should also be a part of your marketing plan to get more followers. Remember though, the same rule applies when sharing other people’s content.
Guest posting is another great way to gain more followers. How you say? Well, besides your kick a** content, you can leave links to your social media profiles in your bio. So reach out to other bloggers in your niche and ask if you can contribute content on their blog.
Here’s how you can use social media buttons and links.
You already know you can add follow buttons on your blog’s sidebar.
But you can also place links to your social media profiles after each blog post. To really ramp up your chances of a visitor becoming a follower, include a call to action statement. Something like “if you enjoyed this post follow me on…to stay updated.”
You can also add links to your social media profiles on your About Me and Contact pages.
Include your social media links in your email signature. And if you pass out business cards to promote your business, you can add them there, too.
Last but not least, you can add social media follow buttons with a call to action statement on your newsletter.
Take advantage of blogging tools out there.
There are also blogging tools you can use to get more followers. Here are a couple of my favorites right now.
I’ve been using Tailwind to post on my Pinterest profile and I’m averaging about 19 new followers each week.
And you can sync your Instagram account as well. I just started my free trial but I’ll be sure to update this post with those stats.
Why don’t you take advantage of the free trial yourself to see if it will spike you Pinterest and Instagram followers? Just click here* to start.
Another tool you can use is Manage Flitter. I’ve only been using this tool for about a month but I really like it.
I’m using their freebie version. With that you can unfollow tweeps who aren’t following you back, unfollow inactive accounts and it will weed out any fake accounts you might be following.
Be careful about unfollowing too many tweep in day or your account can be suspended. My friend Lisa wrote about her experience and how she used the time she was in Twitter jail to her advantage.
It also lets you search through the millions of Twitter accounts to follow those in your niche to increase your chances of being followed back.
The only downside to the freebie version is that we’re only allowed one scheduled tweet. And if you want to promote your business or product, you can only schedule two recurring posts.
I’ve been eyeing the pro version because you get unlimited scheduled tweets as well as see who and when someone unfollows you.
You can also block spam accounts and manage your Twitter lists.
And you can do a tweet search to follow and engage with other tweeps who use a hashtag or keyword in their tweet that falls in line with your niche.
There are more features to their Pro version but those are the ones that caught my attention. If you’d like to check out this tool for yourself click here* to try it for free.
You already know you should be using hashtags in your social posts but are you using the trendiest ones? To know for sure, Hashtagify is another great tool you should use.
All you have to do is enter a hashtag in the search #tag field and get the all-time top 10 hashtags related to that keyword.
Here are some other things you can do to get more followers.
You can make sure your social media profiles say exactly what you and your blog are about.
Cross promote your social profiles. Tweet a link to your Facebook page and post a link to your Twitter profile on your Facebook page…and so on.
Actively search for people to follow in your niche and engage with them.
Post at the right time. These tips can be used for all your social pages. But you’ll want to read over your analytics on each platform to see what time of the day your followers are most active.
Use social media ads to advertise your profile or promote your most popular posts.
Be relatable. Show your followers you’re not all about business. Mix up your posts with silly ones and show ‘me your fun side.
Be an awesome source to your followers. Share trending content and give ‘em valuable info they can use within your niche.
You can also invite your friends and fam from your personal profiles to follow your business pages.
And finally, post often and be consistent!
Over To You
So those are the different ways you can get more social media followers. Like I mentioned at the beginning of this post, it’s going to take a little work on your part but the end result will be worth working for!
Now let’s chat! If you’ve been working on your social media marketing plan, what do you do to get more social media followers? Tell us about your strategy in the comments below.
Before you go, I would really appreciate it if you’d share this post on your social media platforms!
Disclosure: This post contains affiliate links. If you use one of these links to purchase a product or try out a service I receive a small commission at no extra cost to you.