Hey mamas, let’s talk about our blogging journey and what gets us stressed out about it.
The idea for this post came to me the other night when I was looking over my Instagram stats.
When I checked my stats at the end of the month, I realized I had to step up my game and improve my engagement there.
You see, I not only blog to help other bloggers, I also make a living as a blogger.
Part of my income comes from sponsored posts and having a decent reach is one of the requirements in order to qualify for a campaign.
Anyway, from that point on, Instagram is on my mind 24/7. It’s the first thing I check in the morning and the last thing I check before I call it a day.
And lately, I’ve been peeking at other blogger’s profiles when lo and behold I started comparing my stats to theirs.
Then I noticed that watching my stats fluctuate throughout the day is what’s stressing the heck out of me. I’d open my Instagram and see my engagement rate down from the day before or I lost a follower and I’d be like dammit.
That would throw a wrench in my whole day because I’d be encabronada – that’s a Hispanic slang for ‘pissed’ over my Instagram stats.
That crap got old quick. I mean, who wants to start a day like that, right?
I finally caught my snap (around 1 in the morning) and told myself to just work my plan and not worry about the numbers.
How NOT to Stress Out Over Your Blogging Journey
You might have read from other bloggers that checking in on what the competition is doing can be a good thing – I encourage that, too.
But you have to be in the right mindset in order for your browsing to be productive. Meaning, that you are comfortable with where you’re at in your blogging journey.
Because if you’re not, you won’t walk away with ideas like new topics and what their popular posts are like how-to or round-up posts.
Instead you start doing the eye roll thing – you know what I’m talkin’ about ladies – to my Latina mamas – no te hagas – because they have a prettier blog or they have more followers than you.
There are three things that can make a blogger start to question their own blogging journey. That’s reading blog income reports, comparing yourself to other bloggers and those darn stats.
So let me break down why that is and how to look at things differently so you can do those things without it affecting you in a negative way.
#1 Avoid reading blog income report posts if it only stresses you out.
There are mixed feelings in the blogging community about blog income report posts. Some bloggers like to read what other bloggers are doing to be successful while other bloggers would rather focus on their own race.
Now if you are one of those bloggers who likes to read this type of blog post, the first thing to ask yourself is, what are you getting out of it?
A great blog income report is not only going to show you how much money they made and with what affiliates or products. It’s going to lay out the strategy they used to show HOW they did it.
- What were the posts the got the most traffic
- The posts that resulted in a sale
- Where did they promote their blog posts and how often
This is the kind of information you can use, right?
In other words, if you walk away with ideas to implement on your own blogging plan then it was worth the read.
On the other hand, if the blogger is only sharing how much money they made and with what affiliates or products they promoted – you don’t walk away with anything.
And if all it does is gets you stressed out or you start to second guess your own blogging journey then I would avoid reading them altogether to spare yourself the unneeded anxiety.
That leads me to the second bullet.
#2 Stop comparing yourself to other bloggers.
I was so guilty of this when I was a new blogger. I think I asked myself questions like “why don’t I have as many fans and followers as so and so?” Or, “what am I doing wrong?” at the end of every month for the first couple of years. I kid you not!
But let me give you some food for thought and I’ve had to remind myself of this as well.
You can’t compare yourself to other bloggers because:
- They may have been blogging longer than you have.
- They might have had a coach to help them advance as a blogger.
- Or they might be investing in paid advertisement or other means to get their brand out there.
And when it comes to your blogging journey, there is always something to celebrate.
You can still find something to toot your own horn for. Even on the months when no money is made.
Like, did you get more traffic? Did visitors stay longer from the month before? Maybe you got more engagement from the last month.
No matter what, always and I do mean always, celebrate even the tiniest milestones. Because those deserve the happy dance, too!
#3 Focusing on the wrong stats.
Okay, this is where I come in, too.
How often do you check your stats? Do you check them once a day? How about once a week?
Depending on what data you’re analyzing, checking your stats daily can be productive. That is, if you’re looking at your pageviews, bounce rate, which posts were read or what channels are driving traffic to your blog.
But if you’re checking how many fans and followers you have or how much money your adsense account is making, can you imagine what that can do to your mindset?
Shewt, I was a mess in the morning and my day was crappy because all I kept thinking about was Instagram.
Let’s say you want to get more social media followers – we’ll go with Twitter for this scenario.
Every morning you check to see how many tweeps you have. Then a couple hours later you check again and you notice you’ve lost a couple followers.
You check it again, and you gained two more. And at the end of the night you’ve lost three more followers. By then you’re like ‘aw, come on now’.
This is the kind of stuff that can distract you. And it can keep you from working your blogging plan. That’s what I mean when I say don’t focus on the wrong stats.
So if it’s more followers you want to reach, create a social media marketing plan and work it. Check your stats once a day to see how your plan is working and tweak as necessary, checks your stats in a day…you get my drift.
But constantly checking your stats and zeroing in on the numbers can well – drive you nutso.
Over to You
If you’ve been stressed out about your blogging journey, I hope you feel better after reading this post.
Now let’s chat.
Do you tend to stress out over these three things? How did you handle it?
Is there something about your blogging journey that stresses you out?
Tell us about it in the comments below.
And before you go, I would really appreciate you sharing this on social media!