If you’re keeping up with the latest “what’s hot” in the blogging world, I’m sure you’ve seen blog post after blog post floating around the socialverse about email marketing and the benefits of having your own list of email subscribers.
I know a few bloggers who do not have an email list yet – and that’s okay. There is no rule that says a blogger has to have one.
But if you’ve been wondering what the benefits of having an email marketing plan, let me tell you what those are real quick.
It’s also a personal connection between you and the subscriber. Unlike on social media where you’re not sure whether your message is getting seen, you know they’ll be checking their email.
Not only that but when someone subscribes to your mailing list, that should tell you they want to hear more of what you have to say. And it also means there’s better chance of conversion when you promote your products because they’ve already shown interest.
Here’s one more for yah…it’s a great investment. You don’t have to pay hundreds of dollars a month paying to promote your product – you can do it for less than $20 a month!
If these reasons are a deal maker for you, now all you have to do is select an email marketing service provider* and set up an email marketing plan.
How to Get Email Subscribers
Once you have your email marketing campaign squared away, it’s time to get email subscribers.
Since you’re just getting started, here are some easy-peasy ways to do that:
- Offer an incentive. It can be anything like a free product, email course, checklist, or how-to guide to people who subscribe to your mailing list
- You can embed a subscription box after each post
- Or you can embed a form on your site’s sidebar or footer
- Give your followers a sneak peek at your newsletter by sharing an issue on social media
- You can also add a sign-up link to your social media profiles and pages
Get More Email Subscribers
There is one sure fire way to get more email subscribers and it’s worked for a lot of bloggers – is a landing page.
A landing page is a webpage on your site that a visitor well – ‘lands’ on when visiting your site through your main URL.
There are no ads, banners, follow buttons…nothing. There is only one purpose for a landing page and that’s to drive visitors to your intended goal.
There are two types of landing pages you can create – a lead generation page or a click through page.
A lead generation page is used to capture user information like their name and email address so that you can connect with and within a matter of time, market to them.
Now a click through landing page is used more in for ecommerce sites. It usually involves a shopping cart or a registration page.
In this post, I’m going to show you how to create a lead gen landing page.
Recommended Reading: Email Marketing Tips for Beginners
How to Create a Landing Page in ConvertKit
So, are you ready to get more email subscribers? Here is a step by step tutorial that shows you how to create a landing page in ConvertKit.
By the way, if you don’t have a ConvertKit account, you can try it FREE for 14 days. Just click here*
Click on the ‘forms’ tab at the top of the page. Then scroll down and you’ll see a ‘create form’ button right below the graph chart to the right of the page.
On the next page, you’ll have two options to choose from – landing page and form. For this post, select ‘landing page’.
Here’s where the fun part begins!
First, select the template you want to start with. Let’s go with the one that has the image in the background since that one really pops.
Now to edit this baby.
First things first, give your form a name. To do this, click the pencil icon at the top left corner of the page.
You can save your work and preview as you go by click the ‘view’ button right next to the form name. Moving right along…
Next comes the headline
Create a catchy headline that will grab your visitor’s attention. Then below that, enter more content like a tagline to really hook ‘em.
Add a background image to really make your landing page pop. If you need some ideas, check out Adam Connell’s post on Blogging Wizard – 16 Creative Ways to Use Visuals In Your Landing Page.
Click the image icon in the middle of the page. I used the original image for my brand which is a 4737×3158 pixels and it fit perfectly.
Now it’s time to describe your product. This is the freebie you’ll give to visitors who opt in to your email list.
When you’re putting the content together, keep it inline with your healine and subheadline. And make sure you give visitors a ‘why’ they should opt in to get your product.
Include a custom link to your site for visitors who aren’t ready to subscribe. You’ll notice an editor box to add the link. Remember to link to a page other than the home page.
You can make some simple customizations to tailor the landing page to your brand’s color palette.
To change the background color, text and button color, click the wand at the top of the page next to the save button. Just click on the color box to edit.
When it’s all said and done, your landing page should look something like this:
What Happens After A User Subscribes
Now it’s time to add rules to trigger an action after someone subscribes to your email list. Click on the ‘settings’ tab.
Under ‘main settings’ set up your success message. This is the message that appears after someone opts in confirming if it was a success or not.
You can use the default message that’s typed in the message box or you can create one to add your own flavor.
If you don’t want to send a message, you can choose ‘redirect to another page’ instead. Just click and add the page link.
When you’re done, click ‘save landing page’ and click on the ‘incentive email’ tab to continue.
The incentive email is not only to deliver your product, it’s also a chance to connect with subscribers.
First, type some content in your subject line. Something along the lines like “here’s your free gift”.
In the message box, thank them for the opt-in and tell them a little about yourself. Then let them know what they can expect afterward, like weekly emails.
Encourage engagement by asking them what kind of help or resources they’re looking for.
You’ll notice there is a text box with a blue border around it. That’s what your subscriber will click on to get to his or her free gift.
You can edit the text by clicking anywhere inside the box.
Below the message box is the thank you section. This is where you’ll link up your product.
If you have a ‘thank you’ page you want to link to, tick the URL button. If you have a downloadable ebook or other product, click the ‘incentive download’ button and upload your file.
Finally, select any special options then save to continue.
The Style Tab
When you click on the style tab, you’ll see the template you selected.
But what you want to look at is right below the template section. If you scroll down just below the templates, you’ll see these options:
- Continue to show the form
- Hide the form
- Show custom content
You can choose either one but I recommend choosing ‘hide the form’ so the landing page doesn’t pop up for existing subscribers.
You’re almost done!
Click on the WordPress icon. Install the ConvertKit plugin for WordPress if you haven’t already.
After you’ve done that, you can display the landing page on the home page by selecting the ConvertKit widget in the page editor.
Here’s how you do that:
Select your home page from the ‘all pages’ list and click on edit.
Then scroll down to the ConvertKit section. Click the dropdown box to select your landing page. Save your changes and you’re good to go!
And finally, the form integration tab is where you can other tools. You can set up a Twitter lead generation cards or click on the Unbounce icon to integrate your Unbounce WebHook settings.
This doesn’t apply to me but if it does to you, there is an article that has more information about integrating ConvertKit and Unbounce.
You’re all done! I hope this tutorial was easy to follow. Within the next couple of days a video tutorial of this post will be uploaded.
But for now, here is a Slideshare that will walk you through the whole set up.
If you haven’t set up a ConvertKit account, click here* to try it out for free.
Now let’s chat.
So, what are your thoughts about a landing page? Tell us what you think about it in the comments below.
Before you go, I would appreciate it if you would share this post with other bloggers you know.
Disclosure: This post contains affiliate links. If you purchase a product through any one of these links, I will receive a small commission at no extra cost to you. Thanks for your support!