One of the quickest ways to monetize a blog is by doing sponsored posts. But if you’re a new blogger those gigs are hard to come by. Influencers are looking for bloggers who have been blogging for an acceptable amount of time, good stats, a decent following on social media and an acceptable number of published content.
I know, it sucks but before you give up on the hopes of working with influencer networks, there is a way you can get your blog noticed. While you’re waiting on your first sponsored post, take some steps to work on the qualifications networks require of their influencers.
It took me about three years and a lot of mistakes before I was accepted for my first campaign. What I’m about to go over with you are the steps I took that finally got my blog noticed. My goal now is that this will help you too, dear reader, increase your chances of landing paid gigs as well.
Post The Right Kind Of Content
I remember when I started blogging I would receive emails from marketers asking me to try out their products. My answer was thanks but no thanks. I had my eye on the prize – to get paid for my content (insert big laugh here). I didn’t realize at that time sponsored posts were hard to come by for new bloggers. After months (and months) of not making any money, I decided to give product reviews a try.
I know what you’re probaby thinking, it’s not the way to monetize a blog. Think of it this way, doing product reviews is your chance to show influencer networks the kind of content you would create for their campaign. So even though you aren’t getting paid for your review, you’re getting the experience.
Tips for Writing a Great Product Review
Influencer Networks send their community managers to read your posts to check out your writing style and how well you engage with your visitors so it’s important you write a great review. Here are some tips to help you put a great product review together.
The key to a good product review is not only to talk about the product or how much you like it. You want to tell a story your visitors can relate to. Talk about how the product fits in your life and how it makes it better or more efficient, whatever the product may be.
For example, you don’t just want to say this is the product, it’s made of this, this, and that; I like it because it makes my skin soft and you can find it at so and so. Take it a step further and talk about why you or your family member needed the product in the first place, why you decided to try it and what your overall opinion is.
And don’t hold back on any negative experiences either. I’m not saying to say it flat out sucks, but explain why the product wasn’t effective. Brands look for that too in order to improve their products and satisfy customers.
Here are some sites you can sign up to for product reviews.
Make Sure Your Stats Are Updated
Make sure your stats are updated on your blog. Create a page on your blog to showcase how many visitors you get a month, how many page views and how many social followers you have.
Here’s what mine looks like. I created an advertisement page on my blog. On it I have the services I offer, my rates, disclosures, and my stats both in Google Analytics and from my host’s dashboard. Click here if you want to see what it looks like.
If you’re a member of any influencer networks be sure to check your stats every month. I’ve discovered there some that do not update our stats automatically so we have to back and update it ourselves.
Engage, Engage, Engage
I’m sure you know how important engaging with our visitors is. That’s how we grow and drive traffic to our blog and increase social followers.
But now, networks are also tracking our engagement with visitors on our social media pages and blog. They want to be sure when promoting their product that we’re replying to comments, tweets and Facebook posts.
For example, on Socialite, you can see the metrics on all your social media channels. It shows how many followers you’ve gained or lost and a percentage of how much you’re engaging on those channels.
For me personally it was a real eye opener. It told me I needed to be more engaging on Facebook, which comes as no surprise because it’s not one of my favorite social sites. Still, I have to be where the action is. It’s time to go back to my schedule and pencil in more social media time – especially on Facebook.
So if you haven’t been replying to comments on your blog or on social media, I highly recommend you start. Besides, you can build great relationships that way and there is no greater feeling knowing you have the back up of a blogging community!
Wrapping It Up
So how will following these steps benefit you? Well, it means future invitations to for paid sponsored posts or product reviews, becoming an influencer in your community, and building relationships with other bloggers and more importantly your visitors.
I hope you find this information helpful. If you have any questions about getting noticed by influencer networks or how to get your blog ready, feel free to ask in the comments section below. If you’re a seasoned blogger, I would love it if you shared any advice you have about getting noticed by brands.