I love me some Twitter. It’s by far my favorite social media platform. And when you use it the right way, it can do a lot for your blog.
Having a strong presence on the top social media platforms is important if you want to be recognized as a boss blogger.
But the number of followers you have doesn’t define you as a boss blogger. What does is how you engage with them. If you’re not engaging in your social media community, your total reach is nothing but a number, in my opinion.
I was inspired to write this post after going over my analytics reports. I noticed my Twitter stats had gone down from the past month. So I had to get back to the basics to step up my twitter game.
Whether you’re a new blogger or a seasoned blogger needing a refresher, the tips I’m about to share with you will help increase your engagement and get more tweeps to follow you.
Increase Your Engagement
If you want to increase your engagement here’s what you should do.
Tweet When the Time Is Right
Sure you can schedule tweets throughout the day with tools like Hootsuite* but it would be more productive if you were to tweet when your audience is most active on twitter.
I’ve checked my twitter analytics but I haven’t found a report that shows us the best time to tweet. If you know where it’s at, please let me know!
Anyway. There are several tools that analyze the best times for you to tweet.
Followerwonk gives you a breakdown of the hourly activity of your followers as well as a breakdown of when you’re most active on twitter.
All you have to do is enter your Twitter handle and select “analyze their followers” and click “Do it”
Followerwonk will then generate a report for you in about 24 hours depending on how much time it will take.
Here are a couple of other places that will analyze your profile for you.
Use Twitter Cards
By adding some simple meta tags to your blog, you can attach images and videos to your tweets and as a result, increase engagement.
Thankfully, you don’t have to add any codes yourself. If you use the plugin SEO Yoast, you can activate Twitter cards with a few clicks.
Here’s how to do it:
If you have the plugin installed, go to SEO tab on the left side of the WordPress dashboard. Click on the “social” tab.
Make sure you’ve added your Twitter username in the “accounts” tab.
Click on the twitter tab and enable “add twitter card meta data” and select “summary with large image”. Don’t forget to save changes.
If you want to see what our Twitter posts will look like now, you can verify your changes by checking twitter’s Card Validator Tool.
Watch Your Character Count
This is a challenge for me personally because I love to talk. I can easily use up all 140 characters and I have. But I didn’t realize that was hurting my engagement.
Why? Because I didn’t leave enough characters so they could retweet and add their own comment.
So the lesson here is don’t use up all 140 characters in your tweets. Leave some character space so other tweeps can reply and to make your tweets “retweetable”.
Ask For Retweets
This is one I started doing recently myself. I was one of those folks who didn’t feel comfortable asking for a retweet. But what I didn’t realize was the missed opportunities because chances are if you ask for a retweet, you’ll get one.
If you’re a WordPress user, you can automatically have older posts retweeted with the Revive Old Post* plugin.
Under the “post format” tab scroll down to “Additional Text” and add the content in the text box.
Below that, make sure the “Additional Text At” is set to “beginning of post” so that it appears before your post info. Save your changes and you’re ready to go.
So go ahead, ask for those retweets!
Don’t Forget the Hashtags
Using hashtags in your tweets will make it easier for tweeps to find you when they type the keyword in the search bar.
The thing about using hashtags on Twitter, it’s a double-edged sword. Although hashtags can double your engagement using them, if you use too many it can also damage it.
Unlike Instagram where you can go hashtag wild and use as many as you’d like, on twitter is different.
You really can use as many hashtags as you’d like to in a tweet. But common tweet practice is that it’s best to use no more than two hashtags per tweet. So be sure the ones you do use will be most effective.
Use Images and Videos
Don’t just stick to sharing content. I know this is nothing new but there are some tweeps out there who still aren’t hip to this concept.
Using images with the content you tweet and sharing videos like Vine videos can spike your Twitter engagement.
GIFs and memes are also engagement starters.
— Cori Ramos (@NotNowMomsBusy) March 24, 2017
Create a Twitter List
You can use Twitter lists for anything. You can categorize them by niche, who you favorite tweeps, influencers – you name it.
It’s pretty easy to set up.
Click on your pic at the top right then click on “lists.”
Then click on “create new list” located on the right side of the page.
The set up is pretty basic. Just name the list and add a 100 character description. Select the privacy setting and save your list.
To add members to your lists, go to their Twitter page and over to the right, click on the three vertical dots and select “add or remove from lists.”
Now let’s move on to increasing your Twitter followers.
How to Increase Your Twitter Followers
Let’s start with your profile. When writing your bio, make sure people know what you’re about. Be sure to include keywords and hashtags that are relevant to your niche. If you’re building a business include a pic to put a face to the name.
Keep your bio light and humorous – don’t be stuffy. Remember you only have 140 characters so be creative.
Don’t forget to include a link to back to your website.
When selecting your Twitter handle, it would be a good idea to use your name or your blog’s name and keep away from vulgar language.
Design a cover photo using your brand’s logo and color palette so that you’re instantly recognized. You can even customize your profile page to your color palette.
Click your pic at the top right of your Twitter page. Next, click on “view profile.” Then click “edit profile” located at the center bar over to the right.
To the left of the page scroll down to your bio section and click “theme color” and select the color of your choice or type in the color code.
Save the changes you made and you’re good to go.
Follow Other Tweeps In Your Niche
You can search on Twitter using keywords that are relevant to your niche or you can use a tool that will do the work for you.
Tools like ManageFlitter* has an affordable pro account that suggests who to follow. It will show you who they’re following, who is following them. What they’re spam score is to make sure they’re the real deal. And whether or not they are following you.
I updated from my freebie plan to see how well this tool works. I’ll share that with you in another post.
Anyway – moving right along.
Another great way to increase your followers is to follow other tweep’s followers. If you’re doing your part – tweeting the right content and being engaging they will definitely follow you back.
By that I mean, include your Twitter handle wherever you can. Some places to add your handle is your author bio, your email signature and somewhere on your blog.
Again With the Hashtags
You can also use common hashtags that are used most within your niche. Hashtagify is a great tool to find the all-time hashtags. Just enter a keyword in the search bar and watch it make magic!
When you get the results, hover over the keyword and to see how popular it is. Pretty cool, right?
Over to You
Well, that about does it. I hope I was able to share some new ideas to help you step up your twitter game.
What are some of the things you’re doing to increase your engagement and followers on twitter? Share your tips in the comments section below.
If you know anyone who wants to step up their game please share this post with them.
Disclosure: This post contains affiliate links. If your purchase a theme using a link on this post I will receive a small commission at no extra cost to you. Regardless of that, I only promote products I use myself. Thanks for your support!