I love me some Twitter. It’s by far my favorite social media platform. And when you use it the right way, it can do a lot for your blog.
Having a strong presence on the top social media platforms is important if you want to be recognized as a boss blogger.
But the number of followers you have doesn’t define you as a boss blogger. What does is how you engage with them. If you’re not engaging in your social media community, your total reach is nothing but a number, in my opinion.
I was inspired to write this post after going over my analytics reports. I noticed my Twitter stats had gone down from the past month. So I had to get back to the basics to step up my twitter game.
Whether you’re a new blogger or a seasoned blogger needing a refresher, the tips I’m about to share with you will help increase your engagement and get more tweeps to follow you.
Increase Your Engagement
If you want to increase your engagement here’s what you should do.
Tweet When the Time Is Right
Sure you can schedule tweets throughout the day with tools like Hootsuite* but it would be more productive if you were to tweet when your audience is most active on twitter.
I’ve checked my twitter analytics but I haven’t found a report that shows us the best time to tweet. If you know where it’s at, please let me know!
Anyway. There are several tools that analyze the best times for you to tweet.
Followerwonk gives you a breakdown of the hourly activity of your followers as well as a breakdown of when you’re most active on twitter.
All you have to do is enter your Twitter handle and select “analyze their followers” and click “Do it”
Followerwonk will then generate a report for you in about 24 hours depending on how much time it will take.
Here are a couple of other places that will analyze your profile for you.
Use Twitter Cards
By adding some simple meta tags to your blog, you can attach images and videos to your tweets and as a result, increase engagement.
Thankfully, you don’t have to add any codes yourself. If you use the plugin SEO Yoast, you can activate Twitter cards with a few clicks.
Here’s how to do it:
If you have the plugin installed, go to SEO tab on the left side of the WordPress dashboard. Click on the “social” tab.
Make sure you’ve added your Twitter username in the “accounts” tab.
Click on the twitter tab and enable “add twitter card meta data” and select “summary with large image”. Don’t forget to save changes.
If you want to see what our Twitter posts will look like now, you can verify your changes by checking twitter’s Card Validator Tool.
Watch Your Character Count
This is a challenge for me personally because I love to talk. I can easily use up all 140 characters and I have. But I didn’t realize that was hurting my engagement.
Why? Because I didn’t leave enough characters so they could retweet and add their own comment.
So the lesson here is don’t use up all 140 characters in your tweets. Leave some character space so other tweeps can reply and to make your tweets “retweetable”.
Ask For Retweets
This is one I started doing recently myself. I was one of those folks who didn’t feel comfortable asking for a retweet. But what I didn’t realize was the missed opportunities because chances are if you ask for a retweet, you’ll get one.
If you’re a WordPress user, you can automatically have older posts retweeted with the Revive Old Post* plugin.
Under the “post format” tab scroll down to “Additional Text” and add the content in the text box.
Below that, make sure the “Additional Text At” is set to “beginning of post” so that it appears before your post info. Save your changes and you’re ready to go.
So go ahead, ask for those retweets!
Don’t Forget the Hashtags
Using hashtags in your tweets will make it easier for tweeps to find you when they type the keyword in the search bar.
The thing about using hashtags on Twitter, it’s a double-edged sword. Although hashtags can double your engagement using them, if you use too many it can also damage it.
Unlike Instagram where you can go hashtag wild and use as many as you’d like, on twitter is different.
You really can use as many hashtags as you’d like to in a tweet. But common tweet practice is that it’s best to use no more than two hashtags per tweet. So be sure the ones you do use will be most effective.
Use Images and Videos
Don’t just stick to sharing content. I know this is nothing new but there are some tweeps out there who still aren’t hip to this concept.
Using images with the content you tweet and sharing videos like Vine videos can spike your Twitter engagement.
GIFs and memes are also engagement starters.
— Cori Ramos (@NotNowMomsBusy) March 24, 2017