Home-based businesses are hot. As a matter of fact, Forbes wrote an article about it and they have good reason to say that. From 2012, sixty nine percent of new businesses in the U.S. are started at home and 59% of established businesses are home-based. With stats like that, I’d say home-based businesses are on fire!
While I was putting this post together, I was sitting at my desk. I was thinking about a home-based business to write about but I couldn’t really concentrate on a topic. My to-do list was dangling in the back of my mind and I knew there were other things I had to do before calling it a day. And then it dawned on me. Write about starting a home-based social media management business, duh.
I know you’re probably thinking there are tons of social media managers, how could you possibly find work in this field.
Here’s the good news. In that same article by Forbes, there are millions of entrepreneurs and freelancers – and that’s just in the United States. And these entrepreneurs and freelancers need a social media manager to help build their online presence so they can work on other aspects of their business like creating their product or writing great content.
I think it’s safe to say there’s not another blogger or freelancer who doesn’t think about hiring a social media manager every once in a while. That is if they don’t have one already. Especially when they’re busy, so the demand is definitely there.
If you’ve been thinking about starting a home-based business and you enjoy being on social media, this might be something worth looking into.Social media is key to promoting the editorial posts on my website. ~Lauren Conrad #quoteClick To Tweet
What Does a Social Media Manager Do?
You might think being a social media manager is easy work. After all, all a social media manager has to do is post a client’s articles, niche-related articles, quotes, GIFs and other images to keep a page active. It sure sounds pretty easy.
But there’s a little more to it than that. You would also reply to comments, answer questions, post client promotions, create an engaging community, increase number of followers and follow other bloggers , companies or people on behalf of your client.
And, you will also review page analytics to make sure the articles you’re posting and when are reaching your client’s audience.
Like any other line of work, you have to have some skills if you want to be a successful social media manager.
You have to know how to manage your time to be able to keep up with your client’s schedule. You have to be creative when it comes to promoting your client’s work. Of course you should be familiar with the most commonly used social media platforms and you want to be familiar with each platform’s analytics section.
And last but not least, you should know your way around different social media sharing tools like Hootsuite and Buffer.
If you’re a blogger and on social media promoting your brand, you pretty much have experience. But your profile will look so much better if you have a client under your belt.
The way to get experience is to start by asking your fellow bloggers to let you manager their social media pages. You can offer them a free trial for at least 90 days in exchange for a testimonial about your work you can post on your website. Who knows, they may even become a long term client.
How to Start Your Own Social Media Manager Business
If you’re ready to start your own social media manager business, here’s what you got to do.
Create a website to showcase your skills, clients you’ve worked with, testimonials and rates. You can start a blog on your own or get a professional to design a blog for you.
Set up your social media pages. Remember, you don’t have to be on every single platform. Start with the most commonly used platforms like Facebook, Twitter, Pinterest and Instagram.
Create your brand. By that I mean designing a logo and using it on your website, social media and newsletters. This is to let your audience who you are and what you’re all about.
Create engaging content to drive traffic to your blog. Read An Insider’s Guide to Blogging: How to Create Engaging Content for tips on how to create content that will make you stand out from the crowd.
Start building your community by connecting with other blogger in your niche. You do this by following them on social media, visiting their blog, reading their content and commenting and sharing their blog posts. You can also join Facebook groups and Pinterest groups to share your blog posts.
Create an online presence. You do this by engaging with your visitors. Reply to comments on your blog and social media pages. Answer an questions or address any concerns people in your community might have. And finally, post images, GIFs or quotes to motivate your community.
There are many bloggers who do this but the one person who stands out to me is Bren of Virtual Bren and Gals Pushin’ 50. She definitely has an online presence and she knows how to get conversations going in her group. Her groups are closed to members only but if you reach out and connect with her, you’ll be glad you did!The whole point of social media is continuity and continual engagement. ~Clara Shih #quoteClick To Tweet
Promote your business on your social media pages and the groups you’ve joined. My friend Donna wrote an awesome blog post that offers foolproof marketing strategies for bloggers. I encourage you to give it a read. She explains the difference between marketing your business and selling your business. Knowing this can you’re your business to the next level.
Tip: Use social media sharing tools like Hootsuite or Buffer to schedule your posts to prevent over-sharing.
If you’d like more information on how to start your own social media manager business, check out this infographic with more details about the skills and knowledge you need, where to find clients and more interesting stats.
You can also find more infographics at Visualistan
A Couple More Tips
Here are a couple more tips for you:
- Keep learning. The best thing you can do for yourself and your clients is to keep learning about the different social media marketing strategies. Attend webinars and other tutorials to get your learn on.
- Always prepare a contract between you and your client detailing the agreement you made. Be sure to spell out what your responsibilities are, how much and how often you’ll be paid. In addition, you can lay out other stipulations such as what to do if a client fails to pay you for your services.
Over to You
So, would you consider starting a social media business? Let’s get the conversation going – tell me why you would or wouldn’t in the comments section below.
If you know anyone who is interested in becoming a social media manager, please share this post with them.