From big businesses to bloggers – everyone is creating an email list to keep their brand in the minds of their customers by keeping in touch with them on a regular basis with the latest news and other happenings in their business.
But not all bloggers feel an email list is necessary. There are some seasoned bloggers who haven’t begun building their email list. They either don’t have the time to manage a list because they’re holding down a job, busy managing a household or they just don’t want one, period.
Then there are new bloggers who aren’t sure if any email list is necessary – especially when they’re just beginning. They either feel that they won’t be sure what to do with an email list or they’re still trying to get the hang of this whole blogging thing.
I can relate to that because I felt the same way. When I was a new blogger my attitude about it was kind of blah. I thought “who’s going to read my email” or “I’d rather put my energy into other aspects of blogging”. But as you can see, I got over that mindset and began building my list. My only regret is that I didn’t do it sooner.
The most common misconception is that email marketing isn’t worth the time and effort.
But a lot of top bloggers will beg to differ. In fact, Donna Merrill wrote a great post called Email Marketing Is Not Dead, Bloggers and explains why an email list is essential to building your online business.
What it boils down to is this: Part of being an expert blogger is making a connection with your readers and email marketing is one of the most effective ways of making that happen. And if you’re goal is to make money with your blog then an email list should definitely be part of your marketing plan.
Why New Bloggers Should Build An Email List
Email is a great way to connect and communicate with your most loyal readers. It can also be a great source of traffic and sales revenue.
You might not be ready to build your email list but there are good reasons why you should consider doing it now rather than later and I’m about to share my five personal reasons why you should.
#1 You’re not only building a list, you’re building a community of people who will trust you. You might think this doesn’t apply to you now but it does. Just because you’re a new blogger doesn’t mean you don’t have any experience in what you’re blogging about. You know what I mean?
Let me explain. Say you’re a new blogger blogging about DIY projects. Just because you haven’t been blogging about it for a long period of time doesn’t mean you’ve been a DIYer that long. Chances are you’ve been doing it yourself long before you put it on a blog. So, you’ve already got something to offer someone who is just getting started in DIY projects.
You share your tips and advice in your newsletter, they try it and sees that it works – guess what, they’re going to trust what you have to say and a loyal reader is born.
#2 An email is a more personal and casual. When you publish a blog post, it’s for the whole world to read. With your email list, it’s like you’re having a personal conversation with your reader. It’s your chance to get to help them on a personal level. Whether it will be by providing them with tools, sharing products that have personally worked for you and you know can help them or even your own product like an eBook or a service like coaching.Email has an ability many channels don't: creating valuable, personal touches - at scale. #quoteClick To Tweet
#3 It can be a great source of traffic for your blog. Sure you’re sharing your post on social media and other sharing sites but you can also drive traffic to your blog with your emails because you can include links back to your latest blog post.
And then there is the possiblity your email can be forwarded – making an opportunity to gain new reader and customer.
#4 The potential to increase your sales is there. Not only can you promote your blog posts, you can also promote affliate products and as well as your own, if creating a product is part of your blogging plan.
That loyal reader is now a potential customer. And when you’re ready to produce and promote your product, there is no hard selling involved because you’ve already established a connection with them and they’ve trusted the content and other freebies you’ve shared so buying your product would make sense.
#5 You’re building your brand. By you emailing your readers daily, weekly or however you choose, you’re brand is never far from your reader’s mind and you’ll be instantly recognized if they come across your brand name or logo.
What do you want the end result to be? To be the first one they contact if they’re in need of your product or service.
Don’t get me wrong. If you’re not ready to start working on your email list that’s perfectly alright. You are in charge and you decide what’s best for your blog.
But if top bloggers are constantly writing about how essential it is for an online business, even going so far as to provide proof that email marketing truly works, don’t you think it’s at least worth it to give it some serious consideration?
Coming up on Not Now Mom’s Busy – be on the lookout for a follow up post about email marketing. How to get started and a list of email marketing providers to fit all kinds of budgets. To read that post, click here.
What are your thoughts about email marketing? Have you started building your list yet? Let’s get the conversation going in the comments section below. If you have any questions about email marketing ask away!
If you know anyone who might find this post helpful, please do me a favor and share it with them.